In this article Catherine Cochard discusses the revival of pyjamas and loungewear and what drives our desire for indoor clothing.
Derek Rose’s Managing Director, Sacha Rose, comments on the importance of a “third wardrobe”…
“When we launched our brand, we were interested in the lifestyles and priorities of our customers. We discovered that many people arrive home from work and change clothes. When asked why, they all say this allows them to mentally switch off, to set aside business and work, and to exist in a more comfortable state.
Physically changing clothes symbolically reinforces the transition to another state of mind so we design our clothes so that they aid in this transition.
There is clearly an emerging trend for a “third wardrobe”. People are buying loungewear which they are not only wearing indoors but out. As consumers, we’ve reached a point where we will no longer compromise on our comfort and want to wear the clothing that we have selected for (what is best described as) “me time”, not only to relax at home in, but also to wear outdoors.”
Le Temps Featuring Derek Rose
Le Temps Featuring Derek Rose
thanks.very good blog and very good share.