The Modern Icons

Modern Icons


Designed in London we have been focused on elevating your free time through clothing.
From beautiful basics in the best fabrics, to modern icons that stand the test of time and are best in class.
Scroll down and let us introduce you to our three icons:

The Duke Gown

Meet the Duke

Our most discerning dressing gown. Handmade in Cheshire
using the finest cashmere and lined with super-soft silk.

The Duke

The most iconic piece of nightwear a man can own.

The Basel T-Shirt

Welcome to Basel

Feel refreshed in Basel, our hero jersey fabrication. Our
bestselling tee has to be our number one t-shirt of choice.

Aruba Swim Short

The Aruba Swim Short

Indulge in some vitamin ‘Sea’ and jump in to the holiday spirit with our swimwear. We have you covered with a range of quick-drying, comfortable swim shorts available in classic and modern fits.