Will Goodge is our first ever brand ambassador here at Derek Rose, because he's no ordinary model.
Will decided to embark on a 875 mile run spanning the entire length of the UK - from the top of Scotland in John o'Groats, all the way down to Land's End in Cornwall.
A bold and brave commitment, Will was sadly mourning the loss of his mom, Amanda, who passed away from cancer. He wanted to raise awareness and money for charity in his mom's name and, perhaps, find peace and a coping mechanism for grief along the way.
Will also caught our attention because when we got to know him on his first Derek Rose photoshoot, it was clear his personal ethos chimed with our own - 'Feel-good Living'. We make thoughtful clothing to enable you to make the most of the most precious moments in your life - time spent alone, with family and with friends. What in life is more important than our loved ones and self-care?
Will also captures the significance of 'Rest, Eat, Move'; the idea that for improved mental and physical wellbeing, we need to relax and recharge, eat things that keep us healthy and bring us joy, and exercise our body so we feel and look the best we can, inside and out. Check Will's edit of his favourite Derek Rose pieces here.
Will's drive, dedication, sense of adventure and kind nature, makes us very proud to have him as our ambassador.
Watch our film documenting Will's journey, the highs and lows, and everything in between.
